Why Wise ?

Wise is the first high quality, natural & eco-friendly men’s personal care product line. Our hair, skin and body products are available in a unique reusable/refill packaging line, and are made in Quebec using therapeutic botanical ingredients sourced in Canada.

Our story began on our cofounder’s barber chair, where we realized that we were all sick of the same unhealthy and polluting products that have taken over our grooming routines. We decided to create products that we felt good about using, and a community to support the healthy, eco conscious and wise lifestyle that we seek to embody.

Wise caters to a new generation of conscious consumer: those who want thoughtful, carefully sourced, and natural personal care products down to the last ingredient and packaging detail. Each product has a star Canadian ingredient, from sea kelp to organic glacial marine clay, that have great health benefits and tell the story of a balance between our urban lifestyle and the deep connection with nature that we all share.

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Learn more about our team, products, vision and mission.